The Best Digital Asset Management used at WTM

MediaFiler powers the world

World Travel Market hosted at ExCeL in London during the 2nd week of November 2011 is attended by almost 46,000 senior travel industry professionals, government ministers and representatives of the international media.

WTM has the largest reoccurring Press Centre in the UK and the WTM Press Office use MediaFiler to manage and supply all their images from the show – and also throughout the year.

Five of probably the most talented travel trade photographers had been snapped up by WTM to capture the events, stands, press launches, awards, seminars, conferences and attending celebrities.

This year many of the Miss World finalists, including Miss Word attended, along with Crown Prince Felipe and Princess Letizia of Spain and Aussie soap star, singer and TV talent show judge Dannii Minogue to name but a few.

Journalists and stand exhibitors were viewing photographs on their phones and iPads that had only been taken a few moments previously by the WTM photographers, who were constantly feeding their images into MediaFiler for instant access throughout the world for use by travel and news publications.

“WTM make it so easy to have immediate access to outstanding free imagery of the show.” said Alastair McDavid, Managing Director of TDAL, who hosts MediaFiler for WTM.

The Digital Asset Lab in the WTM press office

Digital Asset Management. MediaFiler powers World Travel Market 2011, ExCeL London.WTM has the largest reoccurring Press Centre in the UK, and the WTM Press Office use MediaFiler to manage and supply all their images from the show and throughout the year.

Journalists, photographers and broadcasters in one of the quiet work areas of the WTM Press Centre and (insert) checking out the latest WTM images on-line.. Easily selecting images to illustrate their stories, yet MediaFiler allows their production departments ‘back home’ to download the images directly.