Record numbers packed the streets of the West End on January 1st as the city celebrated London’s New Year’s Day Parade 2017, while Singin’ in the Rain.
An estimated crowd approaching 600,000 braved the elements and showed the World that London was open for business. This annual tradition, now in its 31st year, showcased over 8500 performers from numerous nations at one of the World’s great street spectaculars.
Londoners and visitors alike came in record numbers and even when the heavens opened, and it rained, the pavements were absolutely packed with people determined to welcome in the New Year in style, whatever the weather. Reaction from the street audience and global television viewership was fantastic. London showed the World how it’s done.
The parade is beamed live by television around the world, and naturally, on this particular day, there is an exceptionally high media interest for video and images.
Alastair McDavid, Regional Director for MediaFiler in the UK said: “London’s New Year’s Day Parade communications team use MediaFiler to handle all the image distribution to the media around the world. MediaFiler is one of the most robust and easy to use Media Library systems available. Publications, on-line channels and TV stations all log in to MediaFiler on one day of the year and all depend on MediaFiler.”